What Your Google Analytics Data is Trying to Tell You

We teach you how to find, read, analyze, and apply Google Analytics data for your website. Learn how to use Google Analytics data to make smarter marketing decisions and investments for your online business.

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What Your Google Analytics Data is Trying to Tell You

We teach you how to find, read, analyze, and apply Google Analytics data for your website. Learn how to use Google Analytics data to make smarter marketing decisions and investments for your online business.

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Sales Marketing vs. Brand Awareness Marketing

What’s the Difference Between Sales Marketing vs. Brand Awareness Marketing?

There are two different types of marketing for every business that yield very different results. One produces sales, while the other generates a buzz for your company. Which one should you implement and why?

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Align Your Sales Funnel & Digital Marketing

How to Align Your Sales Funnel with Your Digital Marketing to Increase Leads & Sales Prospects

For marketers, proving how marketing influences sales can get a little tricky. So how can marketers become increasingly effective at generating leads and sales prospects?

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Revamping Your Content Marketing Strategy for 2019

Creating an Effective Content Marketing Strategy for 2019

We all know that content marketing is important, especially in today’s digital and very visual age. How can you make it work for your business?

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The 2018 Digital Marketing Report to Guide Your 2019 Strategy

Are we seriously thinking about 2019? We haven’t even had a chance to get hot chocolate wasted yet! Luckily, Ascend2 conducted a study among 190 marketing professionals to find out how their strategy is changing in 2019, based on their marketing in 2018.

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Adding These 5 Things Could Help Boost Black Friday & Cyber Week Sales

The madness is about to begin. People are avidly scouring the internet and their favorite stores for the best Black Friday and Cyber Week deals. They’re ready. Are you?

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Why Failing Social Media Ads Can Be a Good Thing

It seems counter intuitive to think that failing at anything could be a good thing – especially paid advertisements. Tons of small businesses try out social media marketing, but many end up pulling the plug because their ads didn’t yield the results they’re looking for. ​

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Why Your Site Needs to Be Optimized for Checkout, Not Solely Responsive Design

It’s hard to believe, but you’re most likely already thinking of the holiday season. The whimsical store displays are going up, Starbucks has officially kicked off the renowned ‘pumpkin spice season’, and you’re already adding people to your nice and naughty lists. Tis the season.

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If You're Running Paid Ads, Make Sure You've Got These in Place

So you’ve kicked off your social media campaigns, your pay-per-click ads on Google and you’re just kicking back to see what kind of results you can get. But wait! You wouldn’t build a house without a solid foundation, right?

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Do You Need a Landing Page or a Website?

You’ve probably heard the the term ‘landing page’ being thrown around, but many businesses think that if you’ve got a website, you don’t need a landing page. Is that true?

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What to Do When Your Ads Are Killing It, But Your Sales Suck

The advertising gods have smiled upon you, and your business had a creative breakthrough that has absolutely shaken up your industry and produced incredible engagement so far. You’ve launched a killer campaign with mind-blowing visuals and hilarious copy – but wait! You notice that your click-through-rates are stellar, your cost-per-click is insanely low, but your sales haven’t increased. What in tarnation is happening?

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ECommerce Businesses Could Be Losing Sales Because of This

Have you ever shopped online and bounced out when you got to the checkout page? After some time, you get an email from that company with the products you had in your cart, begging you to complete the order. How does this magic happen?

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5 Signs It's Time to Rebrand Your Company

Rebranding your company can be a huge undertaking. Is it worth the investment of time, money, and resources for a small to medium business? How do you know if it’s time for a brand overhaul?

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How B2C Digital Marketing ACTUALLY Helps Your Business

Looking at the Bigger Picture: How Every B2C Digital Marketing Channel Helps Your Company Reach its Goals

Remember when referrals and magazine prints were enough to bring in new business? Oh, how the tables have turned. Thanks, technology and progress!

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5 Proven Ways to Kill Your Customer's Online Experience With You

Have you ever been a customer at a large corporate chain where they royally mess up? Trying to make a purchase was difficult, the manager is dismissive and condescending, and you leave vowing never to return again. Though this isn’t how other stores in the corporate chain might have handled the situation, your experience directly affected your perception of the entire company and its brand.

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The Most Ignored Secret to Social Media Advertising Success

Every key decision we make in life is determined by lessons we’ve learned from, past experiences, or our best educated guess. If it doesn’t make logical sense, we normally stray away from that choice. If past experience has taught us a similar lesson, we avoid making that mistake again.

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10 Marketing KPIs Your B2B Company Should Pay Attention To

Yes, we’re aware of the primary key performance indicators (KPIs), such as sales revenue, leads, and cost per acquisition - but there’s a few more you need to be paying attention to in order to create a more effective marketing campaign.

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Digital Marketing Campaigns for the 2018 Holiday Season Begin Now

Why You Need to Start Preparing Your Holiday Ads Now

Ahh, we may live in Arizona, but we definitely still get the holiday feels. We’re smelling pumpkin spice everywhere, already seeing holiday decor in the stores, and can’t help but wonder where the heck the year went!

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