Adding These 5 Things Could Help Boost Black Friday & Cyber Week Sales

PUBLISHED
December 14, 2018

The madness is about to begin. People are avidly scouring the internet and their favorite stores for the best Black Friday and Cyber Week deals. They’re ready. Are you?

The madness is about to begin. People are avidly scouring the internet and their favorite stores for the best Black Friday and Cyber Week deals. They’re ready. Are you?

Earlier this month, we discussed the importance of prepping your holiday marketing early – but we know how easy it is for the holidays to sneak up on you, so we’ve come up with some quick tips to get your website selling for you:

1. Update Your Home Page

If you’re running a promotion or special offer, make sure it’s clearly visible on your home page! It can simply be a pop up, a banner, or hero image.

2. Implement Your Pop Up Mailing List Form

With an influx of website traffic, you don’t want this traffic to go to waste! Make sure you’ve got popup subscriber forms to capture customer information. You’ll be able to market to them year-round. If you’re already using an email marketing service like Mailchimp or Constant Contact, they offer pop-up forms that integrate with your email list. Don’t miss this opportunity! Simply ask your web developer to execute this.

3. Live Chat

If you’re a company that relies heavily on customer service, or offer a product that generates a lot of questions, consider adding a Live Chat element to your site. You’ll be able to offer up the convenience of live chat to your site and close more sales online. Consider using LiveChat,

4. Cart Abandonment Tool

In a previous post, we discussed the importance of using a cart abandonment tool to recover lost sales. In a nutshell, when someone adds a product to their cart and fill out the shipping information, but abandon their cart, they’re added to an automated email list. You set the design and text of the emails, frequency of the emails, and even discounts and coupons offered! By adding a cart abandonment tool like Conversio, you’re able to recover lost sales.

5. Facebook Pixel

If you’re running Facebook ads, it is especially prudent that your web development team installs the Facebook Pixel for accurate campaign tracking. By adding a Facebook pixel to your site, you’re able to monitor how your ads and website traffic work together to reach the desired results. An added bonus? You’re even able to remarket to those who have visited your website within a set time window. This means being able to target your ads to those who already know you and have shown interest in your products or services.

By implementing these 5 things to your website, you’ll be on your way to Black Friday and Cyber Week success! As always, if you have any questions, we’re happy to help! Happy Thanksgiving everyone!

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