The 2018 Digital Marketing Report to Guide Your 2019 Strategy

PUBLISHED
January 2, 2019

Are we seriously thinking about 2019? We haven’t even had a chance to get hot chocolate wasted yet! Luckily, Ascend2 conducted a study among 190 marketing professionals to find out how their strategy is changing in 2019, based on their marketing in 2018.

Are we seriously thinking about 2019? We haven’t even had a chance to get hot chocolate wasted yet! Luckily, Ascend2 conducted a study among 190 marketing professionals to find out how their strategy is changing in 2019, based on their marketing in 2018. We’ve dissected the most noteworthy pieces, and if you’re curious to see the full report, check out the 2019 Digital Marketing Strategies Survey Summary Report.

1. Digital Marketing Budgets Are Changing

We’ve all known that digital marketing is becoming more of the ‘traditional’ marketing, now. Marketing through digital channels works, and works well, if planned and executed properly. A whopping 88% of total marketers surveyed reported planning to increase their digital marketing budget to some extent in 2019. Tip: If you’re having a hard time convincing leadership on increasing your budget, map out a detailed plan of how each digital channel will help the company reach its business goals.

2. Content Marketing is Top Investment Priority

Which marketing tactics are marketers planning to invest more into? Content marketing is at the top of the priority list. For 58% of marketing professionals, content marketing was listed as the most effective channel, while search engine optimization (SEO) and email marketing with 50% and 47% respectively.

Developing high quality content that truly resonates with your audience is the key to effective marketing, SEO, paid advertising, email marketing, and beyond. In 2019, it’s really time to grind those creative gears and start creating meaningful content and campaigns.

3. Increasing Sales Prospects & Acquiring More Customers Are Top Strategic Priorities

Increase leads and acquiring more customers will be top priorities for marketing professionals in 2019. (64% and 55% respectively) It’s critical to align your digital marketing and sales funnel.


4. Challenges & Barriers: Engaging Customers Online and Measuring Results

Creating an engaging experience online and measuring digital marketing results were reported as challenging barriers to success for 49% and 47% of marketing professionals respectively. The sales-focused goal of increasing customer acquisition is also a barrier to success for marketers.





5. How Digital Marketing Effectiveness is Changing

There’s some great news! 89% of marketers reported the effectiveness of their online tactics is increasing. Hooray! This means that the investment you’re likely to make in 2019 will increase the production of meaningful business results.



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